Run the Numbers on What Matters

LTV measures the total revenue a customer generates. It dictates how much you can spend to acquire them.

CAC is the total cost to acquire a new customer. If your CAC is higher than LTV, you are losing money.

NRR tracks how much revenue stays with you after churn and expansion. 100%+ NRR is the goal.

Churn rate is the percentage of users who cancel. Small changes here lead to massive growth.

The payback period tells you how many months it takes to earn back the cost of acquiring a customer.

MRR is the total predictable revenue generated by your business from all active subscriptions.

ARR represents the total value of your recurring revenue over a 12-month period.

Expansion MRR measures additional recurring revenue from existing customers.

The Quick Ratio compares revenue growth to revenue churn to measure growth efficiency.

ARPU measures the average revenue generated per user, vital for pricing strategy.

ROAS measures the gross revenue generated for every dollar spent on advertising.

The percentage of visitors who take a desired action, like a purchase or signup.

CTR is the ratio of users who click a link to those who view the page or ad.

CPC measures the average price you pay for each click on your advertisements.

CPL measures how much you pay to acquire a new prospective customer.

Measures how many new users each current user refers to your product.

Bounce Rate is the percentage of visitors who leave after viewing only one page.

Tracks the net growth of your email or newsletter subscribers over time.

MER measures total revenue divided by total marketing spend across all channels.

CPA measures the total cost to acquire one specific action (signup or purchase).

Burn Multiple measures how much cash you burn for every dollar of ARR added.

Runway is the number of months until your business runs out of cash.

States that your growth rate + profit margin should exceed 40%.

Helps you decide when to scale sales spend or fix the product.

Percentage of revenue exceeding the cost of goods sold.

Compares customer value to acquisition cost.

Measures operating profit as a percentage of revenue.

Measures annual revenue generated by each employee.

OpEx as a percentage of total revenue.

ARR generated for every dollar of net capital invested.

Average dollar amount spent per order.

Percentage of shoppers who leave before buying.

How many times inventory is replaced in a period.

Percentage of orders resulting in a refund.

Percentage of customers with more than one purchase.

Profit after COGS and shipping.

Predicts total revenue a customer will spend.

Direct costs of producing or purchasing goods.

Percentage of transaction a platform collects.

Percentage of revenue spent on advertising.

Percentage of deals that were Won.

How fast money moves through your funnel.

Days it takes for a lead to become Won.

Percentage of target a rep has achieved.

Percentage of leads that become opportunities.

Value of pipeline vs remaining target.

How long for a rep to cover their cost.

MoM growth of qualified sales leads.

Percentage of SQLs that become customers.

Increase in signed contract value over time.