What is
Burn Multiple
?
The Burn Multiple is a capital efficiency metric that measures how much cash a startup burns for every dollar of Net New ARR it adds. Popularized by David Sacks, it is one of the most important metrics for venture-backed companies because it reveals whether a startup's growth is 'efficient' or 'bought' at an unsustainable cost. The formula is Net Burn divided by Net New ARR. A Burn Multiple of 1.0 or lower is considered 'Amazing,' meaning you are adding a dollar of recurring revenue for every dollar you spend. A multiple of 3.0 or higher is a red flag, indicating that the company is highly inefficient and likely overspending on sales and marketing relative to its growth. The Burn Multiple is particularly useful for founders preparing for a fundraise, as it serves as a 'Quality Score' for the startup’s growth engine. Improving the Burn Multiple requires either increasing the velocity of new sales or aggressively cutting operational expenses to reduce the monthly net burn.
Frequently asked questions.
What is an 'Efficient' Burn Multiple?
Anything under 1.0 is exceptional; 1.5 to 2.0 is considered efficient for early-stage startups.
Who popularized this metric?
David Sacks of Craft Ventures popularized it as a measure of capital efficiency.
High Growth vs High Burn?
A high multiple is okay if you are early and building, but dangerous if growth is slowing.
Does it include R&D spend?
Yes, it uses Net Burn (total spend minus revenue), so it includes all company costs.
Relationship to HVC?
High-Value-Customer growth lowers your multiple by adding more revenue per dollar burned.

