Pipeline Velocity is a measure of how fast money is moving through your sales funnel. It combines four variables—number of opportunities, average deal size, win rate, and sales cycle length—into a single number that represents the 'Expected Revenue Per Day.' It is arguably the most powerful metric in sales because it is purely predictive. For example, if you double your win rate, your velocity doubles; if you halve your sales cycle length, your velocity also doubles. It moves the conversation from 'How much is in the pipe?' to 'How fast is the pipe moving?' To calculate it, you multiply Opps x Win Rate x Deal Size and divide by the number of days in the Sales Cycle. Increasing pipeline velocity is the primary goal of Sales Operations; it allows the company to hit its revenue targets with fewer leads and lower costs. By identifying which lever (size, win rate, or speed) is underperforming, leaders can make surgical improvements to the sales engine.